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Laeticia Kao_BA, Class of 2009

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  • Laeticia Kao
  • BA, Class of 2009
  • Marketing & Event Coordinator, Dukou Bookstore, Shanghai

Ms. Kao landed a job with All Nippon Airways not long after graduating from Taipei Tech. She was the interpreter onboard ANA flights, in charge of broadcasting and communicating with flight attendants on behalf of non-English-speaking passengers. After one year with ANA, she switched her focus to marketing and got a job in marketing and planning with the popular Japanese fashion magazine ViVi. During her time at ViVi, she came across Motherhouse, a Bangladesh-based social enterprise that is founded by a Japanese entrepreneur and specializes in producing fashionable bags using local materials from Bangladesh. Drawn by the vision of Motherhouse to bring Bangladeshi out of poverty, Ms. Kao joined them as a merchandiser, responsible for a wide range of tasks including marketing, procurements, and sales negotiations and, with a team of four, successfully introduced Motherhouse to the Taiwan market. She left Motherhouse in 2014 to gain marketing experience in other industries. She now works in Shanghai for the locally well-known independent bookstore Dukou Bookstore, where she designs and executes marketing events.